Train wreck on 18 January 2014
Conventional advertising has really changed over the years. I think the days of seeing a commercial for X game on TV are well past over (at least for games on puppeteer's level).
Sony is advertising where the eyeballs are so you are more likely to see backdrops on sites like this, youtube commercials and information on their official blog. Advertising on TV will be strictly for the big budget games like pretty much all western games, Final Fantasy etc.
