Personally I don't see it. It's online only (meh) and just a shooter... nothing makes me feel this is anything special.
*But* seeing the queues at Eurogamer, did make me think that there is a lot of player hype rather than just press hype.
*But2*.. I do feel that the press have taken this game as their tentpole "MassivePr" game. everything i read from the press is generally OTT on this game, like its the second coming.
Perhaps the game is that good, but I do feel sometimes the press like jumping on bandwagons... you know its either massively positive or massively negative. After last years PR blunders with the console launches.. not sure I care when PR sites are hyping stuff up anyway anymore.