Viacom + Sony + Netflix + potential other:
Paramount pictures, television (relaunch last year) and animation
Sony pictures (check their movies and shows in history and today like Breaking Bad, the Blacklist and dozens more)
UIP: joint venture of Viacom and Universal
Netflix: can be integrated in the service for extra discounted subscription
+ the potential others and you have one of the biggest networks available worldwide so it seems
Sony can defintely pull it off to start something new.
Do you think Sony will stop selling those channels to cable providers. Do you think Sony will stop providing their movies and shows to Netflix and Hulu. HBO or showtime. In other words as a content provider yes they have a lot of stuff but also as a content provider they need to sell it. Other content providers are looking to sell their content at the highest price they can to the biggest customer base. They do not care if Sony provide their own content.
I do not understand why people believe because Sony sell content, other content providers will sell their stuff to them cheaper. That sort of reasoning does not make business sense. Its not like the other content providers are going to start selling Sony their stuff cheaper or stop selling to cable, satellite and streaming services because Sony want to enter the market. Sony is not going to get a discount because they are Sony.
The other cable companies already do On Demand and live TV, there is no advantage you are getting with Sony service.
This is why I do not understand a lot of people reasoning. Everyone is out to make money so there is no advantage for Sony in this space. Actually Sony is at a very big disadvantage because they do not have any subscribers. Cable companies have contracts and subscribers for leverage and pull when negotiating price for content. Sony does not have this leverage so they could potentially be paying a higher price.
Last but not least, MS had a deal with Viacom since 2007, here is the link