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Every company is coming out with their own streaming options. TWC, Comcast, DirecTV, Netflix, Hulu, Amazon, HBO etc all have streaming services. I really don't see how Sony is going to come out with a much better option that will pull a lot of subscribers from these other services. Sony has tried in the past with different streaming services and none have made a real impact.

With Sony's past record, I can see this as just being another hulu/netflix service with nothing to really differentiate itself.