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There will be a point were both sides level off. Digital comics just did that recently. They reported a low gain in digital. There are people out there that want physical no matter what. Why do you think CD's are still around? To be honest. If companies did two changes to physical media. It would start gaining traction again. Switch to solid media. That would remove load times. And completly remove scratching issues. And second: No more ad spamming, or remote control lock out at the start of a disc. That artificially slows down the disc. Imagine that was kept in your digital copy.