When you look at the advantages 360 had over PS3 for much of the generation:
Superior Multiplats
Lower Price
Better controller
Faster Installs
Party Chat
Now this generation with PS4 and Xbox One....
PS4 has superior multiplats, equal if not better controller, way faster installs than Xbox One, and a better Party Chat as well.
Oh, and this time around it's actually cheaper than Xbox, which was never the case with PS3 and 360.