First - I think it's missing the games people love. People really like the LBP games, but rarely hear love or obsessed.
Second - they guy reminds me of the one from 9 and looks a bit moldy - but that would work. There is a character that is a steaming pile of, and people post him all over the place. I think he is just lacking any compelling back story to really connect. He is adorable, but in a 'so what' so is a beanie baby kind of way (and they all have tiny back stories.)
Third - he isn't bad, just not compelling enough to get people to make sure they always have his games.