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most people need a big daddy,a god or
if atheistic-a god substitute,to lean on,to follow(just like the jogging people in
forrest gump)
Some kind of shiny role model or just the feeling to be be part of something bigger ,to compensate a complex or to compensate the will to power or just not to feel lonely
Call it a soccer club,a sports star,a historic person and sometimes it is a plastic producing corporation.