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Sensei said:

PS4 version of Assassin's Creed IV has received a 1080p patch and holy shit... it matters. The graphics are so crisp and detailed I can't help but think how much better this is than 720p presentation.

How come people can't notice this difference? It's absurdly better than 720p.

Bacause 90% of those people who own a HDTV's bought HDReady. HDReady TV's are capped at 720p. Many places in the world TrueHD is regarded as a luxury commodity, and since cable providers only offers 720p broadcasting they end up not caring too much about upgrading to TrueHD.