Pemalite said:
fatslob-:O said:
Adreno is an anagram for radeon. 
It's honestly not that big of a missed opportunity because AMD at the time didn't have an ARM license so their Adreno graphics divison was mostly useless for AMD on most fronts and they thought that the desktop divison can handle every market segment and it did hold up pretty well in the laptop segment remaining competitive with nvidia there. What's more is that AMD was also in debt at the time so they also couldn't bother to be in even more debt and plus they didn't have much experience in designing ARM processors to for the most part. It was actually the better choice for AMD to sell Adreno if you know what I mean from the financial standpoint. What I'm not sure if going fabless for AMD was a good idea in the first place.
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Oh I agree completely for the most part.
But instead off selling it off, they could have licensed purely the GPU architecture out, I don't think AMD at the time understood how big mobile would get, which is hindsight really.
nVidia intends to license it's GPU technology out to ARM manufacturers for instance, then the ARM manufacturers can modify and improve it if they want, much akin to how many companies license ARM and modify it to their own needs, ARM still owns the I.P to the instruction set however.
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I don't think you understood how dire AMDs financial position was in. 
AMD had to undergo alot of restructuring over the past few years ever since 2007. The only way they could sustain themselves over a long period of time was by selling alot of assests by combating losses after losses each quarter. Adreno was not what you'd call worthwhile division. AMD could still also license out it's graphics IPs if they wanted too even if the technology mostly came from the desktop side. The manufacturers could just scale down GCN so that it will take lower power consumption. Adreno was not worthwhile in the first place because it was alot smaller at the time while also not very vested so it was infact mostly useless for AMD. Selling it to Qualcomm was the right thing to do since AMD also couldn't be bothered to also invest in that graphics divsion.
