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Is this fake? Hard to believe they would put giant arrows pointing to the fact that Xbox One is running these games at a lower resolution.

Not that it really matters ... people are making such a big deal out of something that, as MS points out, is really not noticeable at all.

It does however, just seem like a really transparent damage control add to try to spin what I assume is poor optimization on Xbox One (I would imagine the hardware can handle 1080p np ... look at Forza and Ryse).

Just seems really inept though ... think about it for a few seconds ... if 720p actually looks better then why would the developers bother allowing for 1080p? If it is such a great resolution why don't we just run every game now and forever at 720p for that "film" experience ... just seems idiotic. I would just say that 720p and 1080p look pretty much the same and leave it at that ... don't try to spin this into an advantage. It feels desparate.