I don't think the commercials are that similar at all.
"The new Xbox One ad campaign is almost EXACTLY like the current PS4 ad campaign". If he's going to make that statement, he has to follow it up with something more substantive than: "both have racing". What a poor argument. And instead of explaining how they're similar, he lazily decides to link the commercials as if we're supposed to see what the writer is seeing - like it's obvious that the two commercials are identical copies. And he either ignored the fact that Microsoft's advertising agency had written this ad weeks (possibly months) before the Sony ad even came out or is oblivious to how these things work.
Also, not really sure what makes him an expert on advertising or business decisions to make the statement he did in the last paragraph.
This is a poorly written article.
