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KylieDog said:

Which goes against what devs have said...

"Most importantly to us, Microsoft priced it so that it's far more affordable than other hosting options"

Nobody calls free 'more affordable'.

I'm sure will be some kind of indirect 'price' for this though, like need do something exclusive, be it timed release, DLC, whatever.

Perhaps it is free to a certain level. Certain number of servers, number of vcores, etc are free and above that you pay a very affordable rate.

This makes sense to me, as it offers smaller devs and indies with likely smaller user bases a free option and perhaps the bigger games end up buying more space/power for the much larger user base.