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My opinion I would say Nintendo. While many devs come out with sequels that will look exactly like the last game, their games aren't like that. Take Zelda for example. Just look at WIndwaker, The original Zelda, Adventure of Link, and a few others. They really changed the formula up for some of those games. That's a big risk I cant think of another developer doing to a successful franchise. Each of their consoles offers something new that you didn't have in the previous console, unlike others who seem to by happy just offering more powerful hardware but the same experiences.