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kowenicki said:

Because you have to put the disc in too. Otherwise you can't play the downloaded game. 

I'd buy digital if I was anyone looking to utilise this. 

There's still an advantage, the disc is only in the system as a disc check option.  Let's say you're not playing the game though and a friend who owns a PS3 wants to borrow it.  They can play the retail copy on the PS3.