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"Good thing they didn't put it on the Vita!"

I keep seeing this awful comparison of software sales to hardware sales, but I'm not sure I understand the logic behind it. Every time I attempt to, my brain tries to eat itself. So please, if you are you someone who believes that install bases are finite things or if you live in an alternate universe where hardware sales drive software sales rather than the other way around, tell me why you believe this utter madness.