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The generation where I noticed the most TV marketing from Nintendo was the NES (yup, I was gaming back in those days). The Super Mario 3 ad in particular ran a lot.

Since the SNES launch though they honestly haven't marketed on TV a lot even in the 90s. I'd saw the Zelda: OoT TV spot like 2-3 times compared to the Final Fantasy VII marketing campaign that I saw like 20+ times at least.

They tend to market heavily towards a console launch, I did see an OK amount of GameCube launch (weird ads) and of the Wii Would Like To Play commercials, but generally that fizzles out by the time the generation gets going.

Like for example I don't recall seeing any Skyward Sword TV spots. I saw the Metroid Other M commercial once.