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Slimebeast said:
The game didn't live past its first shipment. It's already been in the bargain bins for a long time.

500,000 copies at $25 gives $12.5 million in revenue for a game that probably cost $15 mill + $5-10 mill in marketing.

I believe it lost Ubisoft at least $10 million.


You contradict yourself there, first shipments Ubi would have got their usual cut per copy regardless of what retailers sold it at. Fact of matter is it didn't ship anywhere near 500k copies, you have Ubi devs on gaf giving a frank assesment of it who have acces to numbers.

I don't think the game got much advertising, a lot in the UK but not much elsewhere? Can't underestimate how much marketing costs though, very expensive.