ChrolloLucilfer on 11 July 2013
10 Millon sales for a new IP is not that surprising these days. As the 10 million figure is probably reflecting the life time sales of the game. So for example if the game sell the first 4 million at full price and the next 6 million unit at half price, in terms of making money it only roughly made the same as 7 million units sold at full price.
Using the the chart below a Third Party game needing 7 million units sales to break even would equal a production/marketing budget of 189 Million dollars. That cost may also include some set aside to run the servers as well. That figure may seem a lot but the latest Call of Duty supposedly cost in excess of $250 million to release for example.
