“Certain” AAA IP Needs 10 Million Copies to Break Even says

[Weedlab]

Can't think of anything new that would fit that bill. Hmmm ... *digs up E3 videos of multiplatform games*

 

EDIT

It says 'introduced at E3', so I ruled out TLoU. GTAV and ACIV are not new IPs, so they're out of it. This has to be a multiplatform game.