Gaming Everything
All things considered, the Xbox One’s price is fairly expensive. It will cost $500 – $100 more than the PlayStation 4 (and $150 more than the Wii U’s Deluxe Set).
Activision Publishing boss Eric Hirshberg spoke about the console’s price in an interview with GamesIndustry. Hirshberg believes that the initial win goes to Sony “from a first impression standpoint”, and “Microsoft is going to have to win the hearts and minds and convince people that the higher price point is worth it”.
He said:
“It’s up to them to win the value argument. If you do a focus group of a gazillion people and you show them two prices for two competitive products, 100 percent always prefer the lower price. I think from a first impression standpoint the win goes to Sony, at least as it relates to pricing. Microsoft is going to have to win the hearts and minds and convince people that the higher price point is worth it, and that it provides really meaningful capabilities that will be meaningful to consumers. And it’s a long game, so I am sure that’s what they intend on trying to do.”
