We are not Microsoft's Customers.
(Nor are we Sony's, BTW). These companies sell consoles at a loss, and then regain that money by charging developers licensing fees to make games for their consoles. DEVELOPERS are these company's customers, and we are the developer's customers. Not Microsoft's. Not Sony's.
Think of each console as it's own miniature marketplace: every game sale makes money for the developer, but because the developer has to pay to get in, the tech company also makes money. Because the tech company sold you the console at a loss, though, they didn't make money off of you. Even with a subscription service, they're barely making any money off of you, the end user. You are a medium for them to make money off of the developers.
Sony's pro-game stance has nothing to do with who their customer is, and is more a PR-move to make their console's marketplace healthier by attracting more players. Microsoft's DRM had nothing to do with what consumers wanted: it was a ploy to make their console's marketplace healthier by attracting more developers.
The only exception is Nintendo, who traditionally makes both the console and the games and makes a profit on sales for both. They changed that with the 3DS and the Wii U, but Nintendo still doesn't take anywhere near the loss on new consoles you can expect Sony took with the Vita and, because the customer is almost certainly buying a Nintendo console for Nintendo's first party IP, it makes almost no difference. There's no licensing going on because it's basically a one-company ecosystem.
