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Adinnieken said:
SvennoJ said:
Adinnieken said:
g911turbo said:

How does the policy HELP sales?

I never said it would help sales.  I don't think it's any different than loaning a disc out. 

Loaning a disc out doesn't hurt sales nor does it necessarily help sales.  If the person who got to play the game liked it, they'll buy it, but if they can't be bothered buying it then they won't.

Same will hold true with lending a digital copy.  Someone may like the game a lot and want to buy it after playing it.  If they do, there is a sale, but if they don't, there isn't. 

It's a 1:1. 

DRM may be a giant dildo up the anus, but with a good amount of lube and a little patience, it actually feels quite good.  Or to put it less poetically, DRM doesn't have to be painful.  It can give you as good of an experience as having a physical disc can.

The difference is there is no risk or effort involved in lending this way. Just a simple family friend tag on your friends list. No having to meet up or mail the disc, no risk of it getting damaged in the mail or by your friend, no need to ask for it back. Instant and risk free lending all accross the country, it's far from 1:1 to lending discs.

If 10 people can share all there games together is true it will definitely hurt the sale of single player games.
'Hey can you family friend me for a couple of days so I can play your Tomb raider campaign and you can play my Bioshock infinite campaign?"
Just browse through your 1000 member friend list to find someone who has a game you want to play and doesn't have one of yours.

Sounds too good to be true. It also sounds like they are still making it up as they go along.
I would wait a year before stepping into the xbox one to see how it all turns out with owning, sharing and trading games.

I'm sure there are people that'll do that.  And I'm sure there will be people who allow people to borrow games.  As long as it's reciprocating it probably won't be a bad thing, but I'd personally tire quickly of someone who asked to be in my "family" to borrow a game I got and never had any games for me to borrow.  It's like a friend that borrows money but never pays you back.

I think it ends up being a trade-off that Microsoft is willing to accept.  Sure, it has a potential negative, but it also has a potential positive in that it could help sales too.  Either way, I still think you end up with a 1:1 situation. 

If this all is true, I'd get a X1 just to start a lending side business. But I'm sure MS has more details to come about this.