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Sucks to be a developer, but I guess 10% of a blockbuster like Gear o' War can't be too bad for the dev. team. Hmm, I'm trying to figure out how to play the market on a breakout hit like Gears. I guess a safe play would be Best Buy or Microsoft but it would be nice to be able to capitalize. Nintendo (NTDOY) , by virtue of the fact that they are both Developer, Console Owner etc has been good to me. It is up 70% this year, I wish I'd gotten in earlier. It would be nice to find a couple more gems like Nintendo which are sitting on breakout hits.