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No, it doesn't work like that.

If marketing was that easy, you would see companies and people make controversial statements all the time and then retract them to make people happy.

No, once you got backlash and a reputation it's hard to remove from people's memory.

Ubisoft abandoned their DRM but they're still remembered as the always online DRM-guys.

EA removed this online pass thing but I believe people are still suspicious of their next move.