Then where's the 3DS support? Can't argue it is not selling well.
EA haven't said anything about the Vita yet have they? Until they announce they're not supporting 3DS or the next Fifa/NFS/Sims iteration doesn't appear we shouldn't jump to conclusions.
The other point is that EA seem to be migrating towards mobile and tablets when it comes to the handheld market. EA has reduced output on all dedicated handhelds and instead focussed on the more profitable mobile/tablet sectors where they can micro-transaction the hell out of your hard earned cash.