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I was passing by the Sony Store today and they just recently put up a demo of a giant (like 80-inch plus) 4K Sony TV (which retails for a low, low $24,999 price, lol).

Anyways it was running a loop of hand picked "sizzle reel" 4K images ... and to be honest ... while it's nice, it wasn't *that* big of a jump from 1080P Blu-Ray to be honest.

Generally I don't think "average joe" is going to care when they see the difference. It's a somewhat cleaner/sharper image but that's about it.