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Now what I'm saying is that games aren't getting less original, I mean that children likely grew up with many more adventure games like Super Mario, Spyro, and Crash Bandicoot fifteen years prior to now, but many children are now overlooking this creativity to jump on the Bandwagon of shooters like Call of Duty. Is it the case that while still a large proportion still enjoy the adventure genre, the appeal of shooters and other sports games is that envoke our competitive nature where we would ideally reign on top? 

So put straight, as a fan of both single player and online, I feel the balance of both can still keep the indsutry afloat with creativity and competiveness. Activision are not stupid and realised the appeal of competitive games many years ago, even if some would still pan their choice to make annual installments.