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I am a bit confused. When he says "learn" he means "cater to wide demographics across the globe to achieve greater sales"?

Honestly, the worst thing to me would be if all cultures began producing similar lines of thought and design in a medium. To me western games sell more simply because the western market is inherently larger. I think you have to either try to compete in the big pond (which I don't think would work out well) or find your niche in a sub market. Personally I would vote for Japan to do the latter as I like their contrast to the western games that tend to blend to me as I am submersed in that culture.