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scottie said:

Ok, the only thing more ridiculous than caring so much about what the box looks like is claiming that "they showed all the meaningful things that we want to know: Specs, controller, games, networking, integration with other devices, etc."

Price?
Release Date?
What big games it will have?

What it looks like is probably more important to a lot of people than it interacting with the Vita, or even social networking features. The overwhelming majority of PS4 users will not use either of those 2, but this box is going to be sitting next to your tv for years. It's good to know what it will look like.

Every time a new colour is released for an old console people get hyped up that it will increase sales, so I think we are justified in caring a little what it looks like - it will have a huge impact upon sales.

I agree that the look of something can affect the sales it receives but the bolded should never have been expected. That info is usually saved for E3, just like how it looks will be revealed there. Most people did not expect to learn the price or release date, even a preconference show on gametrailers with Geoff Keighly and two other guys were talking about how that stuff wouldn't be revealed at the conference.

So far the new Killzone is a confirmed launch title and i'm assuming we will learn the rest at E3 :p