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pokoko said:

[...]
The ultimate margins might be slim, but I think it's a profitable system all the way around. More importantly for Sony, it's a deal that fans like paying for rather than feel forced to pay for. Members feel like they're getting a good deal and thus end up as happy customers and happy customers are invaluable.

This is where the greatness of PS+ really lies.

It's a plan that rewards the customers that purchase the most content. And, more importantly, it's totally optional.

I hope this model catches on. I think it already has with the "Deluxe Digital Promotion" on Wii U.