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The best way to stop second hand games is to sell new games cheaper, and reward the costumer for buying new games, and not punishing the one that buys used games (online pass).

The ones that buy the games new should register their games with the company and after doing they get all the DLC planed for Free.  If you bought it used you wont be able to register it because it was registered by the first user, so you would need to buy the DLC.   That is what I would do If I own a videogame company.