Why do people keep saying Nintendo is milking their franchises?

[fillet]

Spazzy_D said:

fillet said:
Cherry picked arugument/blindingly obvious/@OP.

Ignored parallel hand held consoles, use of mario since the birth of time, very little improvement in graphics incrementally between each new game, no genuinely new formula, typical gimmicks applied.

If you are talking about 2D Mario, that only really applies to the NEW series, which I will agree is milked but atleast held to 1 iteration per platform.  I disagree about 3D Mario.

I'd go with that, I'm not complaining or anything - thoroughly enjoy all things Mario, milked or otherwise.