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osed125 said:

The problem is Mario as a character (and some of the rest of the Mushroom Kingdom). Because he appears on so many games (Mario Party, Mario Golf, Mario Kart, etc) it gives the thought that he's being used a lot even though the games are completely different genres.

Nintendo milks the Mario character, they don't milk anything else.

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Nintendo knows all they need is one game with mario in it to sell their console.