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War has changed. It's no longer about the hobby, the games or the media. It's an endless series of proxy battles, fought by fanboys and machines. War, and its consumption of fun, has become a well-oiled machine. War has changed. Gamer tagged soldiers carry gamer tagged weapons, use gamer tagged gear. Nanomachines inside their bodies enhance and regulate their abilities. Genetic control. Information control. Emotion control. Battlefield control. Everything is monitored, and kept under control. War has changed. The age of loving games for games has become the age of loving brand names. All in the name of averting a catastrophe from the opposing consoles. And he who controls the battlefield, controls the market. War has changed. When the battlefield is under total control, war... becomes routine.