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I don't really agree that they have to lower the price as soon as possible. People on gaming forums always get caught up with the idea that it's all about some kind of race and that if you don't sell the most units then you "lose", but that's not really how business works. Sony's first priority with the Vita has to be making it profitable, due to the financial problems of the company at large. The second priority has to be luring PSP developers to the Vita--looking at you, Namco Bandai.

That being said, the Vita won't sell in the west until it gets a price cut and I think they're going to do it as soon as it's feasible. If the lower the price in conjunction with the release of one of the bigger titles, like Killzone or Soul Sacrifice, then I think it might provide a nice boost.

I would love to know what kind of dialogue they're having with Japanese developers. Yoshida said that they've expanded their efforts in that area greatly, but unfortunately we probably won't see the fruits of that labor until late this year or perhaps 2014.