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See solidar that proves you are an idiot. I never called BR Sony's savior. I said BR drive in PS3 helped them win the format war. And now you are bringing in DVD when that wasn't even the issue. Format war = Blu-ray Vs. HD-DVD not Blu-ray Vs DVD. How is saying winning a HD format war not big for Sony? How is saying Sony has alot to gain form winning a BS statement?