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Frank O Connar 2ho is the lead creative designer for the Halo franchise already confirmed they shipped less Halo 4 Limited Editions then either Halo 3 or Reach.

Higher revenue with a lower SKU price means 1 of 2 things.

A. Halo 4 sold more copies than any Halo to date.
B. MS is counting something else in Revenue they didnt with other versions of Halo.