Wow, that's incredibly arrogant. It's basically an advertisement. Somehow, after reading that, I feel vaguely insulted.
The "informed user" part is pure garbage, and I despise when giant corporations tell me their device is more "cool". The whole thing just makes Apple come off as a massive collection of pricks.
And what the hell is a "crisp edge" and why is Apple supposedly the only company that can pull them off? Do they have a patent for crisp edges, as well? You know, that wouldn't surprise me.