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What is Sony doing? Why would consumers bite the bullet and purchase a Vita over the holidays when a price cut is on the horizon?

Meanwhile, the 3DS grows in popularity, builds up a larger install base, and attracts more and more third-party developers.

Maybe I missed something in the OP, but how is this a smart business move?

I hope Sony is successful in the future, but they sure make some head-scratching announcements.