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spurgeonryan said:

Looking at the opportunity through this lens, console games companies swim in a sea of Whales, where players will pay $60 for a game they haven't even played yet.


I really like this observation.

Console gamers want to buy games.  They're holding out their dollars and saying "Give us something good and we will pay for it."  Publishers just need to find that magical way of convincing consumers that their game is good.