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"Since the iPhone’s software, rather than its hardware, drives most of the user experience, consumers are not so much using a product designed for them as one designed by them. "

"Every time users install an application or download a song, they experience an emotional impact on par with what they felt when they bought the product. "


The stupidest things I've read all day. People don't buy iPhones because they want to customise everything themselves. They buy them because out of the box it does exactly what they want it to do: phone people, browse the internet, play music and video. That's all. It's very simple. It's Sony's devices that have WAY TOO MANY options and terrible defaults.