I know a lot of companies to do this.. there is special software on the market which tracks every twitter hastag, facebook ikes, all other social media stuff in one place 24/7.. when something bad is being said about their company or products there will be a warning and they have their users go into the thread/twiiterfeed etc and post positive responses, even goverments do this.. social media control is big business now
Face the future.. Gamecenter ID: nikkom_nl (oh no he didn't!!)