No, things began going wrong with FF8. this is a culmination of their 'innovation' since then. FF13-2 has reportedly a terrible story and cliche characters, the same problem with FF13, FF10-2, Advent Children, The 3rd Birthday, Dirge of Cerberus and FF8.
this is why the series has been damaged. the quality and popularity of western developed games has grown so strong this gen, there was no way FF13 or FF13-2 could compete with games that are simply better written. even Japanese games have grown stronger this gen, for example the presentation of story in Valkyria Chronicles far surpasses that of the aformentioned games.
its important to remember that FF is a name, people have seen that underneath the name their are things they are not happy with. this has nothing to do with the 360.