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This weekend I asked my friend if he was planning on getting the psvita. His reply was maybe, when is it coming out?and he is a ps3/psp owner, who watches plenty of tv. That 50million dollar advertisement should have began at least a few weeks prior to launch. Most people who don't frequent gaming forums, probably just became aware it exists let alone figure out whether they want one or not.

So 200k-300k first week.