Nintendo has always seemed to generally target a younger audience with their exclusive games, whereas the Vita seems to hit them all. With major titles like Uncharted and Resistance, older gamers accustom to consoles will have no problem enjoying the experience, while games like Little Big Planet and Rayman Origins can appeal to a younger crowd. On top of that, the vast abilities of the Vita itself will keep any tech junky at bay.
Rayman Origins isn't exactly exclusive though. Just saying.
It is if you don't count the 360 version, the PS3 version, the Wii version, or the forthcoming 3DS and PC versions. Which you shouldn't.