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goldeneye0074eva2222 said:

it was already confirmed they were losing 60 dollars per vita sold now where are you getting these rough guess figures from 1 dollar 29 cents for camera I don't think so or else stand alone cameras would cost dirt cheap . there is more here then your putting in . aside from the fact it cost more then a dollar for camera's alone,
the fact it has 2 camera's and other beefy features the battery alone would probably cost 20 dollars to the consumer if bought seperately maybe even more

then you factor shipping cost that sony does in fact get charged to ship to stores and such .
then theres marketing. for the Vita . box everything add's up buddy. your talking about a portable /near portable PS 3. with that in mind. I don't trust anything but officail sources I stopped reading after camera-1 dollar 29 cents  if that were true. these standalone camera companies are highway robbery! 

2 to 3 dollars for a cell phone'ish camera lens isn't too hard to believe.

Remember, Sony actually makes cameras.

 

 

And yeah, Typically When you buy a camera in store, you aren't getting any discount.  Sony does, however....and obviously they don't buy from stores.