Sony: Now Moody's downgrade too.

[Mr Khan]

kowenicki said:

Reasonable said:
Not a surprise and mostly deserved. Sony are a company that arguably got itself into two many areas of operation and lost focus to less diversified competitors, particularly when the economic crisis hit.

Now they just seem at a loss how to proceed despite having a lot of good core assets and a decent brand to work with.

They do now seem to have somewhat of a startegy... to shrink.. but this is in direct contradiction with their other aim of better synergy in the style of Apple.

I see they are now starting to move manufacturing abroad to get away from the ever-present Yen issue (bit of a double edged sword that one though - quality may suffer?) and they are reducing their product lines.

BUT... then they go and persist with TV's (lost cause) and buy up Sony eric.  Problem is they do need to be in all markets for theit new synery stratgey.... but they just cant afford it.  It is very difficult to downsize a massive corporation like Sony and not risk marketshare and brand.

Much of their manufacturing was already abroad, i thought? Many of the Japanese brands no longer really produce in Japan in a similar way that American brands no longer produce in America

Though obviously something's still here, i had assumed Sony had more mainland work being done than not