We'll probably never know how much Sony make/lose on each unit even if we knew the price for all the components as there are so many costs to take into consideration.
Fixed:
R+D,
Setting up production lines,
Initial advertising.
Variable on production:
Paying workers to: (combing parts, box them, customer service, etc)
Shipping costs,
Retailer margins,
Banking costs, (transfer charges/VISA etc)
Continual advertisement.
And on top of that you have more after sale costs to take into consideration such as
Technical support
Producing extra units to replace faulty ones under warranty
Producing extra individual parts for replacement/fixing
Paying people to fix them.
This is just off the top of my head.
Sony may well still have profited on each unit sold, but we won't know just by looking at part costs.
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