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Shinobi-san said:
thekitchensink said:
This may be true, but they are still losing money. It still costs them money to ship it, and the $250 is how much customers are charged--the store pays Sony less than that.

Plus, if Nintendo's taking a loss at $170 on the 3DS, Sony are definitely taking one for the Vita.


You can't really claim that with a 100% certainty though...sony have also said themselves that they do not plan on selling the vita at a loss. However the more latest comments suggests that they are selling it a loss but only slightly for the wifi model at least. I dont see them selling the 3g model at a loss though.

Also, as far as i know the 3DS has not been confirmed to be selling at  loss, or has it?

thekitchensink is right. This is just the components, shipping, advertisement and retailers also have to be taken into account. The 3DS was estimated to cost $110 or so in production and now Nintendo is making a loss at $169. Didn't Sony say they'll lose money on the hardware?